Centro de Documentacion de Fundación MAPFRE - Case study : Allstate masters marketing measurement

Publication: Cambridge : Forrester, Inc., 2007Series: (Case study)Notes: Sumario: At the US insurance giant Allstate, senior marketers have created a world-class measurement approach by focusing on both scientific methods and effective communication of measurement outcomes. But the secret to Allstate¿s measurement sucess lies in the most basic task: aligning its measurement system with marketing¿s mandateMateria / lugar / evento: Allstate Insurance Company Marketing Estrategia empresarial Comunicación Márketing de la empresa de seguros Otros autores: Anderson, Elana
Feffer, Katheryn A.
Forrester
Secondary series: Case study Other categories: 217