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Winning with superior customer experiences

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MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20089003747
003  MAP
005  20191202112047.0
008  070907s2007 usa|||| ||||||eng d
035  ‎$a‎MAP20070008621
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
24510‎$a‎Winning with superior customer experiences‎$c‎Bill Doyle with Carrie Johnson and Brian Tesch
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2007
300  ‎$a‎9 p.‎$b‎graf
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎The company leaders who spoke at Forresters Finance Forum 2007 agree: to keep the customers that they have and to win new ones on today¿s terms, firms need to dramatically raise the bar on customer experience. Ellyn McColgan, former president of Fidelity Brokerage, discussed the company¿s decision to offer advice to help customers make their next best decision TD Banknorth Chairman Bill Ryan enumerated the economic benefits of extending branch hours. Sun Life Financial US President Bob Salipante described his firm¿s focus on the end customer, not just on the intermediaries who sell Sun Life¿s products. Lou Carbone, founder and chief experience officer of Experience Engineering, argued that successful firms systematically design experience clues to create feelings that emotionally engage customers.
650 1‎$0‎MAPA20080562342‎$a‎Estadísticas
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080571566‎$a‎Casos prácticos
7001 ‎$0‎MAPA20080135843‎$a‎Johnson, Carrie
7001 ‎$0‎MAPA20080057473‎$a‎Tesch, Brian
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals