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Customer advocacy 2007 : how customers rate banks, brokerages, insurers, and credit card issuers

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MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20089003754
003  MAP
005  20191202111910.0
008  070907s2007 usa|||| ||||||eng d
035  ‎$a‎MAP20070008607
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
24510‎$a‎Customer advocacy 2007‎$b‎ : how customers rate banks, brokerages, insurers, and credit card issuers‎$c‎Bill Doyle [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2007
300  ‎$a‎6 p.‎$b‎graf
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎Customer advocacy drives real loyalty - a willingness to buy and borrow more from, and save and invest more with, a firm that a consumer already uses. When consumers rate their financial institutions on customer advocacy, insurers rank highest, led by USAA. Many brokerages, especially full-service firms like A.G. Edwards, were rated higher this year than last. The largest US banks continue to bring up the rear, their credit card operations scoring just as poorly as their banking operations. Top-rated firms like credit unions, on the other hand, manifest customer advocacy by emphasizing product independence and delivering solutions that take the whole customer relationship into account.
650 1‎$0‎MAPA20080562342‎$a‎Estadísticas
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
7001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals