Case study : Northwestern mutual's enterprise Web 2.0 journey
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003877 | ||
| 003 | MAP | ||
| 005 | 20220912145145.0 | ||
| 008 | 070907s20072011usa|||| ||||||eng d | ||
| 035 | $aMAP20070004104 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080183226$aYoung, G. Oliver | |
| 245 | 1 | 0 | $aCase study$b : Northwestern mutual's enterprise Web 2.0 journey$cG. Oliver Young with Bradford J. Holmes and April Lawson |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a15 p.$bgraf | ||
| 490 | 1 | $aFor Technology marketing professionals | |
| 520 | $aEnterprise adoption of Web 2.0 tools and services is growing, and Northwestern Mutual Life Insurance Company (NM) is among the early adopters. The traditionally conservative company began investigating Web 2.0 in 2005 and has since deployed blogs and Really Simple Syndication (RSS) to its entire employee base of about 5,000. NM has seen improvements in corporate communications, team productivity, and worker productivity as a result. Like many firms though, NM has struggled to determine a hard ROI; questions about the further applicability of Web 2.0 to the enterprise still linger; and the company has seen strong, but not blockbuster, employee usage. For Web 2.0 technology marketers the Northwestern Mutual case holds valuable lessons. | ||
| 610 | 2 | 1 | $0MAPA20080464271$aNorthwestern Mutual Life Insurance Company |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080606787$aInnovación empresarial | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 1 | $0MAPA20080562342$aEstadísticas | |
| 650 | 1 | $0MAPA20080571566$aCasos prácticos | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080245320$aHolmes, Bradford J. | |
| 700 | 1 | $0MAPA20080075330$aLawson, April | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528911$aFor Technology marketing professionals |