Centro de Documentacion de Fundación MAPFRE - French online insurance sales forecast : 2006 to 2011

MAP20089003884

French online insurance sales forecast : 2006 to 2011 / Benjamin Ensor... [et al.]. — Cambridge : Forrester Research, Inc., 2006

7 p. : graf . — (Market overview)

Sumario: The Internet accounts for a small fraction of non-life insurance sales in France. Despite high broadband adoption and the growing number of online shoppers, few French Net users seem interested in researching or buying insurance online. Faced by this apparent lack of interest and with numerous existing distribution channels, few insurance companies have tried hard to encourage online sales. Authors expect the number of online insurance buyers to grow slowly over the next few years

1. Estadísticas . 2. Canales de distribución . 3. Mercado de seguros . 4. Internet . 5. Nuevas tecnologías . 6. Venta a distancia . 7. Distribución de seguros . 8. Francia . 9. Márketing de la empresa de seguros . 10. Comercio electrónico . I. Ensor, Benjamin . II. Forrester . III. Market overview . IV. Title.