Service trumps price as consumers get older : consumers priorities for financial institutions, insurers, and retailers

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<title>Service trumps price as consumers get older</title>
<subTitle> : consumers priorities for financial institutions, insurers, and retailers</subTitle>
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<namePart>Temkin, Bruce D.</namePart>
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<namePart>Dolan, Eric M.</namePart>
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<namePart>Geller, Steven</namePart>
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<abstract displayLabel="Summary">Authors asked consumers what they felt was most important when doing business with a number of different types of firms. Their analysis looked at their responses about three sectors (financial services, insurance and retail) across five generations of consumers (Gen Y, Gen X, Younger Boomers, Older Boomers, and Seniors). The bottom line: young consumers really care about low prices, and older consumers really care about good service and the firm's reputation</abstract>
<note type="statement of responsibility">Bruce D. Temkin with Eric M. Dolan and Steven Geller</note>
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<topic>Segmentación de clientes</topic>
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<topic>Servicio al cliente</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<title>For Customer experience professionals</title>
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