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The UK's nationwide puts its members first

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MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20089003938
003  MAP
005  20191202112027.0
008  070907s2007 usa|||| ||||||eng d
035  ‎$a‎MAP20070003770
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.9
1001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
24510‎$a‎The UK's nationwide puts its members first‎$c‎Benjamin Ensor [with Bruce D. Temkin and Ashara Giordanelli]
260  ‎$a‎Cambridge‎$b‎Forrester Research, Inc.‎$c‎2007
300  ‎$a‎13 p
4901 ‎$a‎For Strategy proffesionals
520  ‎$a‎In the late 1990s, the UK¿s Nationwide Building Society faced a challenge, many members were pushing the institution toward demutualization. Nationwide rebuffed this move by improving its customers¿ experience, changing its products, pricing, marketing, and customer relationship management (CRM). In a market where customers are increasingly cynical about and distrustful of financial services providers, Nationwide stands out as a customer advocate that tries to do what¿s best for its customers. Nationwide¿s practices include continuously tracking and acting on customer feedback, using predictive analytics to power service messages, and creating internal marketing campaigns.
61021‎$0‎MAPA20080449902‎$a‎Nationwide Building Society
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080571566‎$a‎Casos prácticos
650 1‎$0‎MAPA20080560409‎$a‎Reino Unido
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080520564‎$a‎For Strategy proffesionals