Centro de Documentacion de Fundación MAPFRE - Swedish online insurance sales forecast : 2006 to 2011

Publication: Cambridge : Forrester Research, Inc., 2007Physical description: 6 pSeries: (Market overview)Notes: Sumario: Sweden is one of the most wired countries in the world. But Sweden¿s limited choice of insurance companies means that Swedes don¿t switch insurance providers that often, and often want human reassurance when they do. Online non-life insurance sales will grow slowly over the next few years to reach 525,000 by 2011, as Sweden¿s insurance companies use technologies like chat to convert a higher proportion of online insurance researchers into online buyers.Materia / lugar / evento: Canales de distribución Estadísticas Mercado de seguros Seguros no vida Productos de seguros Internet Nuevas tecnologías Venta a distancia Suecia Márketing de la empresa de seguros Comercio electrónico Otros autores: Lussanet, Michelle de
Giordanelli, Ashara
Forrester
Secondary series: Market overview Other categories: 217