Section: Articles Title: How to market to generation m(obile) / Fareena Sultan, Andrew J. RohmAuthor: Sultan, Fareena Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/07/2008 Tomo 49 Número 4 - 2008Otros autores: Rohm, Andrew J. Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail