Why the hottest customer loyalty measure is more hype than reality
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| 040 | $aMAP$bspa$dMAP | ||
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| 245 | 0 | 0 | $aWhy the hottest customer loyalty measure is more hype than reality$cTimothy Keiningham... [et al.] |
| 700 | 1 | $0MAPA20080304003$aKeiningham, Timothy L. | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dCambridge : MIT Sloan School of Management, 1985-2012$x1532-9194$g01/07/2008 Tomo 49 Número 4 - 2008 | |
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