Section: Articles Title: Why the hottest customer loyalty measure is more hype than reality / Timothy Keiningham... [et al.] Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/07/2008 Tomo 49 Número 4 - 2008Otros autores: Keiningham, Timothy L. Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail
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