The Competitive imperative of learning

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      <subfield code="a">Most executives believe that relentless execution is the surefire path to customer satisfaction and positive financial results. But this is a myth in the knowledge economy, argues Edmondson. She points to General Motors, which for years has remained wedded to a well-developed competency in centralized controls and efficient execution but has steadily lost ground, posting a record $38.7 billion loss in 2007. Such an execution-as-efficiency model results in employees who are exceedingly reluctant to offer ideas or voice questions and concerns. Placing value only on getting things right the first time, organizations are unable to take the risks necessary to improve and evolve</subfield>
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