What consumers want from insurers : how priorities differ across generations of US consumers

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<rdf:Description>
<dc:creator>Temkin, Bruce D.</dc:creator>
<dc:creator>Geller, Steven</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2008</dc:date>
<dc:description xml:lang="es">Sumario: Forrester surveyed nearly  5,000 US consumers about their interactions with life insurers, auto and home insurers, and health insurers. The authors asked consumers to select one of the following six options that they thought was most important when dealing with each of those institutions: nearby locations, good service, product-service quality, good reputation, product-service variety, low prices, or none of these. They also examined responses across five generations of consumers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/102530.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Marketing mix</dc:subject>
<dc:subject xml:lang="es">Encuestas</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">What consumers want from insurers : how priorities differ across generations of US consumers</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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