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Who's resarching life insurance online?

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20080021962
003  MAP
005  20220911205220.0
008  080912s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎341
1001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
24510‎$a‎Who's resarching life insurance online?‎$c‎Bill Doyle with Benjamin Ensor and Kate van Geldern
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels
650 1‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080647254‎$a‎Geldern, Kate van
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals