Centro de Documentacion de Fundación MAPFRE - Who's resarching life insurance online?

Publication: Cambridge : Forrester Research, 2008Series: (For eBusiness, channel & product management professionals)Notes: Sumario: Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channelsMateria / lugar / evento: Seguro de vida Mercado de seguros Canales de distribución Internet Productos de seguros Comercio electrónico Estados Unidos Otros autores: Ensor, Benjamin
Geldern, Kate van
Forrester
Secondary series: For eBusiness, channel & product management professionals Other categories: 341