Centro de Documentacion de Fundación MAPFRE - Who's resarching life insurance online?

MAP20080021962

Who's resarching life insurance online? / Bill Doyle with Benjamin Ensor and Kate van Geldern. — Cambridge : Forrester Research, 2008

(For eBusiness, channel & product management professionals)

Sumario: Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels

1. Seguro de vida . 2. Mercado de seguros . 3. Canales de distribución . 4. Internet . 5. Productos de seguros . 6. Comercio electrónico . 7. Estados Unidos . I. Ensor, Benjamin . II. Geldern, Kate van . III. Forrester . IV. For eBusiness, channel & product management professionals . V. Title.