Who's resarching life insurance online?

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<title>Who's resarching life insurance online?</title>
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<namePart>Doyle, Bill</namePart>
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<namePart>Ensor, Benjamin</namePart>
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<namePart>Geldern, Kate van</namePart>
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<dateIssued>2008</dateIssued>
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<abstract displayLabel="Summary">Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels</abstract>
<note type="statement of responsibility">Bill Doyle with Benjamin Ensor and Kate van Geldern</note>
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<topic>Seguro de vida</topic>
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<title>For eBusiness, channel & product management professionals</title>
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