Who's resarching life insurance online?

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<rdf:Description>
<dc:creator>Doyle, Bill</dc:creator>
<dc:creator>Ensor, Benjamin</dc:creator>
<dc:creator>Geldern, Kate van</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2008</dc:date>
<dc:description xml:lang="es">Sumario: Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/102583.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Seguro de vida</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Productos de seguros</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Who's resarching life insurance online?</dc:title>
<dc:relation xml:lang="es">For eBusiness, channel & product management professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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