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Customer advocacy 2008 : how US consumers rate their banks, brokerages, and insurers
Recurso electrónico / electronic resource
MAP20080022082
Customer advocacy 2008 : how US consumers rate their banks, brokerages, and insurers / by Bill Doyle... [et al.]. — Cambridge : Forrester Research, 2008
(For eBusiness, channel & product management professionals)
Sumario: Consumers who rate their financial services providers high on customer advocacy are more likely to consider those firms for additional financial products. USAA customers give their firm the highest rating, as they have for each of the past four years. At the other end of our rankings, big banks predominate. This year, consumers ratings of their financial institutions are down across the board, falling to their lowest levels in five years
1. Defensa del consumidor ‌. 2. Servicios financieros ‌. 3. Productos financieros ‌. 4. Ratios de gestión ‌. 5. Calificaciones ‌. 6. Estudios de opinión ‌. 7. Estados Unidos ‌. I. Doyle, Bill ‌. II. Forrester ‌. III. For eBusiness, channel & product management professionals ‌.