Customer advocacy 2008 : how US consumers rate their banks, brokerages, and insurers

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      <subfield code="a">Consumers who rate their financial services providers high on customer advocacy are more likely to consider those firms for additional financial products. USAA customers give their firm the highest rating, as they have for each of the past four years. At the other end of our rankings, big banks predominate. This year, consumers ratings of their financial institutions are down across the board, falling to their lowest levels in five years</subfield>
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