MAP20080022136 Bettencourt, Lance A. The Customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/05/2008 Tomo 86 Número 5 - 2008 I. Ulwick, Anthony W. . II. Title.
