Centro de Documentacion de Fundación MAPFRE - The Search marketing review : introducing Forrester's methodology for evaluating and improving your search marketing efforts

Publication: Cambridge : Forrester Research, 2008Series: (For Interactive marketing professionals)Notes: Sumario: To move their search marketing programs beyond the basics,marketers must create search experiences that answer users search needs rather than just promote Web sites. At the same time, they must build internal business processes that are efficient and scalable. Forresters new Search Marketing Review methodology evaluates the user experience and key business processes to help marketers diagnose both tactical and strategic improvements that boost search program performanceMateria / lugar / evento: Marketing estratégico Programas de actuación Internet Análisis de procesos Métodos de evaluación Comercio electrónico Otros autores: Spivey Overby, Christine
Glass, Sarah
Forrester
Secondary series: For Interactive marketing professionals Other categories: 922.112.1