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Young gen yers : fun-loving, social, and wired

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20080024765
003  MAP
005  20191202112048.0
008  080916s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
24510‎$a‎Young gen yers‎$b‎ : fun-loving, social, and wired‎$c‎by Bruce D. Temkin... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester analyzed consumer survey responses to understand the differences between Younger Generation Y (18- to 22-year-olds) and Older Generation Y (23- to 27-year-olds) consumers. The analysis showed that Younger Gen Yers are more motivated by fun and style and are more connected to technology than older consumers. They also prefer portable devices, use their PCs as media centers, and are Social Computing aficionados. To address these differences, firms should infuse sites with immersive elements taken from video games design, provide content that is fun and stylish, and make interactions easily shareable with peers. Many industries can benefit from distinct efforts to target Young Gen Yers
650 1‎$0‎MAPA20080576578‎$a‎Marketing social
650 1‎$0‎MAPA20080544348‎$a‎Jóvenes
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
7001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals