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Customer analytics best practices adoption

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20080025595
003  MAP
005  20191202111913.0
008  080916s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080154813‎$a‎Band, William A.
24510‎$a‎Customer analytics best practices adoption‎$c‎by William Band with Sharyn Leaver and Mary Ann Rogan
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Business process & applications professionals
520  ‎$a‎The authors surveyed 55 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 12 customer analytics best practices capabilities. They found that adopting customer analytics practices is a major challenge for many organizations. Nearly 40% of those surveyed evaluate their use of customer analytics capabilities as poor-below average. Organizations report significant deficiencies in the areas of customer information and analysis tools, customer information reporting and analysis, and customer information business activity monitoring tools. Many organizations today are capturing terabytes of information about customers. The key challenge for most is how to capitalize on this information
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080650193‎$a‎Información al cliente
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
7001 ‎$0‎MAPA20080649838‎$a‎Leaver, Sharyn
7001 ‎$0‎MAPA20080649845‎$a‎Rogan, Mary Ann
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 3‎$0‎MAPA20080648077‎$a‎For Business process & applications professionals