Customer analytics best practices adoption
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080025595 | ||
| 003 | MAP | ||
| 005 | 20191202111913.0 | ||
| 008 | 080916s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080154813$aBand, William A. | |
| 245 | 1 | 0 | $aCustomer analytics best practices adoption$cby William Band with Sharyn Leaver and Mary Ann Rogan |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Business process & applications professionals | |
| 520 | $aThe authors surveyed 55 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 12 customer analytics best practices capabilities. They found that adopting customer analytics practices is a major challenge for many organizations. Nearly 40% of those surveyed evaluate their use of customer analytics capabilities as poor-below average. Organizations report significant deficiencies in the areas of customer information and analysis tools, customer information reporting and analysis, and customer information business activity monitoring tools. Many organizations today are capturing terabytes of information about customers. The key challenge for most is how to capitalize on this information | ||
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080650193$aInformación al cliente | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 700 | 1 | $0MAPA20080649838$aLeaver, Sharyn | |
| 700 | 1 | $0MAPA20080649845$aRogan, Mary Ann | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080648077$aFor Business process & applications professionals |