ECommerce best practices adoption
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080025601 | ||
| 003 | MAP | ||
| 005 | 20191202111924.0 | ||
| 008 | 080916s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080154813$aBand, William A. | |
| 245 | 1 | 0 | $aECommerce best practices adoption$cby William band with Sharyn Leaver and Mary Ann Rogan |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Business process & applications professionals | |
| 520 | $aThe authors surveyed 73 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to five eCommerce best practices capabilities. They found that adopting eCommerce best practices challenges many organizations. Forty percent evaluate their capabilities to cross-sell and upsell through eMarketing as being poor-below average. And 27% feel they have poor-below average capabilities relative to facilitating returns and exchanges online. As the Internet fast becomes one of the most important sales channels in many industries, enterprises cannot affordnot to be participating fully | ||
| 650 | 1 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 1 | $0MAPA20080569815$aOrganizaciones | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080648077$aFor Business process & applications professionals |