Online experience : a global comparison : the state of the web in the US, Japan, and Europe

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<rdf:Description>
<dc:creator>Browne, Jonathan</dc:creator>
<dc:creator>Rogowski, Ron</dc:creator>
<dc:creator>Geller, Steven</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2008</dc:date>
<dc:description xml:lang="es">Sumario: Forresters 2007 reviews of Web sites in Japan, Europe, and the US show a vast majority of sites in all regions to be deeply flawed. On average, US sites offer better customer experience than their European and Japanese counterparts, but their good performance in some areas is restricted by widespread problems with basic issues such as the need to make content legible. On average, Japanese sites were reliable but hard to navigate, while European sites showed the most room for improvement. To raise standards in all regions, firms should incorporate Forresters 25 Web Site Review criteria into the specifications for their design teams. Firms should rely on personas to guide them to the site improvements that will matter most to their customers  and avoid merely duplicating the mediocre experiences offered by competitors</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/103083.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Páginas web</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Estudios comparativos</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Información al cliente</dc:subject>
<dc:subject xml:lang="es">Accesibilidad</dc:subject>
<dc:subject xml:lang="es">Legibilidad</dc:subject>
<dc:subject xml:lang="es">Diseño de sistemas</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:subject xml:lang="es">Japón</dc:subject>
<dc:subject xml:lang="es">Europa</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Online experience : a global comparison : the state of the web in the US, Japan, and Europe</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
<dc:coverage xml:lang="es">Japón</dc:coverage>
<dc:coverage xml:lang="es">Europa</dc:coverage>
</rdf:Description>
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