Top market researcher predictions for 2008
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080026981 | ||
| 003 | MAP | ||
| 005 | 20220901134155.0 | ||
| 008 | 080917s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080650926$aBortner, Brad | |
| 245 | 1 | 0 | $aTop market researcher predictions for 2008$cby Brad Bortner with Ellen Dalley and April Lawson |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $afor Vendor strategy professionals | |
| 520 | $aThe market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much talked about Web 2.0 communities for research set the stage for further industry upheaval specifically regarding research techniques and processes and the suppliers that support the market. What will 2008 have in store for market research organizations, vendors, and service companies? Here are Forrester predictions of major shifts and interesting twists for the market research professional and market | ||
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080614690$aMétodos de investigación | |
| 650 | 1 | $0MAPA20080591977$aMétodos de medición | |
| 650 | 1 | $0MAPA20080617059$aGestión de la información | |
| 650 | 1 | $0MAPA20080612191$aPromoción al consumidor | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080650940$aDalley, Ellen | |
| 700 | 1 | $0MAPA20080075330$aLawson, April | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080650933$afor Vendor strategy professionals |