Online bill pay's last mile : encouraging activation and avid use
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080027049 | ||
| 003 | MAP | ||
| 005 | 20220901134156.0 | ||
| 008 | 080917s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a921.94 | ||
| 245 | 1 | 0 | $aOnline bill pay's last mile$b : encouraging activation and avid use$c by Emmett Higdon... [et al.] |
| 260 | $aCambridge$bForreser Research$c2007 | ||
| 490 | 1 | $aFor eBusiness, channel & product management professionals | |
| 520 | $aAs annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment | ||
| 650 | 1 | $0MAPA20080602772$aOperaciones bancarias | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080579159$aBanca electrónica | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080650971$aHigdon, Emmett | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080534165$aFor eBusiness, channel & product management professionals |