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Online bill pay's last mile : encouraging activation and avid use
Recurso electrónico / electronic resource
MAP20080027049
Online bill pay's last mile : encouraging activation and avid use / by Emmett Higdon... [et al.]. — Cambridge : Forreser Research, 2007
(For eBusiness, channel & product management professionals)
Sumario: As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment
1. Operaciones bancarias ‌. 2. Internet ‌. 3. Banca electrónica ‌. 4. Comercio electrónico ‌. I. Higdon, Emmett ‌. II. Forrester ‌. III. For eBusiness, channel & product management professionals ‌. IV. Title.