Introducing Forrester's technology messaging assessment tool : six essential elements of an effective technology marketing pitch
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080028480 | ||
| 003 | MAP | ||
| 005 | 20220912145159.0 | ||
| 008 | 080918s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080651596$aBrown, Eric G. | |
| 245 | 1 | 0 | $aIntroducing Forrester's technology messaging assessment tool$b : six essential elements of an effective technology marketing pitch$cby Eric G. Brown with Bradford J. Holmes and Christina Lee |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor Technology marketing professionals | |
| 520 | $aTechnology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their companys new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups | ||
| 650 | 1 | $0MAPA20080621728$aMarketing de comunicaciones | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 1 | $0MAPA20080554866$aInnovación | |
| 650 | 1 | $0MAPA20080559229$aLegibilidad | |
| 650 | 1 | $0MAPA20080594312$aVentaja competitiva | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 700 | 1 | $0MAPA20080245320$aHolmes, Bradford J. | |
| 700 | 1 | $0MAPA20080651688$aLee, Christina | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528911$aFor Technology marketing professionals |