Customer experience index snapshot : insurance carriers
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080028664 | ||
| 003 | MAP | ||
| 005 | 20191202111917.0 | ||
| 008 | 080918s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aCustomer experience index snapshot$b : insurance carriers$cby Bruce D. Temkin with Steven Geller and Olga Melnikova |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aForrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 14 insurance carriers included in the index. Some of our findings: USAA and State Farm came out on top; AIG and Farmers Insurance wound up at the bottom | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080597504$aMarketing relacional | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080590819$aEstudios de opinión | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 700 | 1 | $0MAPA20080648633$aMelnikova, Olga | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |