Customer experience index snapshot : credit card providers
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080029012 | ||
| 003 | MAP | ||
| 005 | 20191202111917.0 | ||
| 008 | 080918s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aCustomer experience index snapshot$b : credit card providers$cby Bruce D. Temkin with Steven Geller and Olga Melnikova |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aForrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 11 credit card providers included in the index. Some of our findings: credit card providers ended up fourth out of nine industries, American Express led the way in the rankings, and none of the firms delivered enjoyable interactions | ||
| 650 | 1 | $0MAPA20080593841$aTarjetas de crédito | |
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080590819$aEstudios de opinión | |
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 700 | 1 | $0MAPA20080648633$aMelnikova, Olga | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |