Business context : a better way to define an ECM strategy

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      <subfield code="a">Business context</subfield>
      <subfield code="b"> : a better way to define an ECM strategy</subfield>
      <subfield code="c">by Kyle McNabb... [et al.]</subfield>
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      <subfield code="a">Defining and executing an enterprise content management (ECM) strategy can be frustrating. Tangible needs such as IT cost reduction, system and server consolidation, and keeping the enterprise out of hot water from the mismanagement of content, drive most strategies. Yet information and knowledgemanagers often describe their ECM initiatives as too costly, poorly adopted, or just unused. Themissing piece and root cause of most ECM woes is a lack of understanding of business context  howpeople and business processes use content. And therein lies the challenge: How can you determine thebusiness context for all of the unstructured information within your organization? Forrester developeda framework, based on interviews and work with dozens of enterprises and systems integrators, to helpbuild better ECM strategies based on business context. Use this framework to improve current ECMinitiatives or to redefine your ECM strategies</subfield>
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