Topic overview : customer advocacy
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080029203 | ||
| 003 | MAP | ||
| 005 | 20191202112032.0 | ||
| 008 | 080918s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a921.94 | ||
| 100 | 1 | $0MAPA20080023393$aDoyle, Bill | |
| 245 | 1 | 0 | $aTopic overview$b : customer advocacy$cby Bill Doyle with Benjamin Ensor and Brendan McGowan |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor eBusiness, channel & product management professionals | |
| 520 | $aForresters research shows that a key driver of deeper customer relationships is a trait we call customer advocacy, the perception on the part of customers that a firm does whats best for them, not just whats best for its own bottom line. When customers feel that a firm acts in their best interests, they are willing to invest more, borrow more, and buy more products from the firm. In this document, we have compiled our most important research on customer advocacy to provide an overview of our research and perspectives on the subject | ||
| 650 | 1 | $0MAPA20080605520$aDefensa del consumidor | |
| 650 | 1 | $0MAPA20080603908$aServicios financieros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080590819$aEstudios de opinión | |
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080652494$aMcGowan, Brendan | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080534165$aFor eBusiness, channel & product management professionals |