Search

Consumers don't enjoy their insurers : consumers provide feefback on auto and health insurers

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20080031862
003  MAP
005  20191202111907.0
008  080924s2007 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎217
1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24510‎$a‎Consumers don't enjoy their insurers‎$b‎ : consumers provide feefback on auto and health insurers‎$c‎by Bruce D. Temkin with Olga Melnikova and Steven Geller
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester asked consumers how much they enjoy doing business with their auto and health insurers. Health insurers have more customers who dont enjoy their interactions than auto insurers, but both types of institutions are plagued by customer experience problems. The data highlight that these insurers need less complicated offerings. When looking across generations of consumers, Gen Y reports the most problems with each type of firm. How can insurers increase satisfaction among younger consumers? By designing products that appeal to the unique characteristics of Gen Y users
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080573867‎$a‎Seguro de salud
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 1‎$0‎MAPA20080590819‎$a‎Estudios de opinión
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080648633‎$a‎Melnikova, Olga
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals