Centro de Documentacion de Fundación MAPFRE - Indirect sales best practices adoption

MAP20080031978

Indirect sales best practices adoption / by William Band with Sharyn Leaver and Mary Ann Rogan. — Cambridge : Forrester Research, 2007

(For Business process & applications professionals)

Sumario: We surveyed 58 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 18 indirect sales best practices capabilities. We found that adopting best practices is a challenge for organizations that sell through indirect channels. In fact, fully 33% evaluate their use of indirect sales practices as poor/below average. Organizations report significant deficiencies in many areas including partner recruiting, partner collateral management, partner program management, partner sales management, partner training, and partner analytics. These deficiencies stymie an enterprises ability to work through partners to extend its reach into new markets and geographies. How well does your organization stack up? Compare your organization to indirect sales best practices, pinpoint the best opportunities for quick wins, and build an action plan to close the gaps

1. Cambio organizativo . 2. Cambio tecnológico . 3. Toma de decisiones . 4. Ventas . 5. Organizaciones . 6. Estimación indirecta . 7. Planes estrátegicos . 8. Marketing estratégico . I. Leaver, Sharyn . II. Rogan, Mary Ann . III. Forrester . IV. For Business process & applications professionals . V. Title.