MAP20080032470 Ettenson, Richard Don't confuse reputation with brand / Richard Ettenson and Jonathan Knowles En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/01/2008 Tomo 49 Número 2 - 2008 I. Knowles, Jonathan . II. Title.
