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Sales force management

MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070012745
003  MAP
005  20080417181346.0
007  hzruuu---uuuu
008  930419s1993 usa 00010 eng d
020  ‎$a‎0-256-10822-6
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080280499‎$a‎Churchill, Gilbert A.
24510‎$a‎Sales force management‎$c‎Gilbert A. Churchill, Neil M. Ford, Orville C. Walker
250  ‎$a‎4th ed
260  ‎$a‎Homewood‎$a‎Boston‎$b‎Irwin‎$c‎cop. 1993
300  ‎$a‎925 p.‎$c‎23 cm
4901 ‎$a‎Irwin series in marketing
520  ‎$a‎1. The formulation of a strategic sales program. This involves organizing and planning the company's overall personal selling efforts and integrating these efforts with the other elements of the firm's marketing strategy -- The implementation of the sales program. This includes selecting appropriate sales personnel and designing and implementing policies and procedures that will direct their efforts toward the desired objetives -- The evaluation and control of sales force performance. This involves developing procedures for monitoring and evaluating sales force performance so adjustments can be made to either the sales program or its implementation when performance is unsatisfactory
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080582890‎$a‎Técnicas de venta
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080566852‎$a‎Planificación
65011‎$0‎MAPA20080603878‎$a‎Selección de personal
65011‎$0‎MAPA20080550936‎$a‎Formación
7001 ‎$0‎MAPA20080068875‎$a‎Ford, Neil M.
7001 ‎$0‎MAPA20080235321‎$a‎Walker, Orville C.
830 0‎$0‎MAPA20080519759‎$a‎Irwin series in marketing
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A