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Best and worst of brand building web sites, 2008 : property and casualty insurers

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20080052263
003  MAP
005  20220901134209.0
008  081202s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
1001 ‎$0‎MAPA20080648084‎$a‎Rogowski, Ron
24510‎$a‎Best and worst of brand building web sites, 2008‎$b‎ : property and casualty insurers‎$c‎Ron Rogowski with Harley Manning and Steven Geller
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎The insurance industry features some of the most recognized brand names in the US, like Allstate, Liberty Mutual, MetLife, and State Farm. But how good is the brand experience offered by major insurance Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site Liberty Mutual passed our Brand Image tests, and no site passed our Brand Action tests. To improve the brand experience, insurers need to provide clear policy information and pricing tools and invest in the quality and consistency of their visual designs
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080560003‎$a‎Páginas web
650 1‎$0‎MAPA20080626822‎$a‎Creación de valor en la empresa
650 1‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
650 1‎$0‎MAPA20080601492‎$a‎Estudios comparativos
650 1‎$0‎MAPA20080624934‎$a‎Seguro de daños patrimoniales
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080648091‎$a‎Manning, Harley
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals