Best and worst of brand building web sites, 2008 : property and casualty insurers
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080052263 | ||
| 003 | MAP | ||
| 005 | 20220901134209.0 | ||
| 008 | 081202s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a216 | ||
| 100 | 1 | $0MAPA20080648084$aRogowski, Ron | |
| 245 | 1 | 0 | $aBest and worst of brand building web sites, 2008$b : property and casualty insurers$cRon Rogowski with Harley Manning and Steven Geller |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aThe insurance industry features some of the most recognized brand names in the US, like Allstate, Liberty Mutual, MetLife, and State Farm. But how good is the brand experience offered by major insurance Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site Liberty Mutual passed our Brand Image tests, and no site passed our Brand Action tests. To improve the brand experience, insurers need to provide clear policy information and pricing tools and invest in the quality and consistency of their visual designs | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080585747$aImagen corporativa | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080560003$aPáginas web | |
| 650 | 1 | $0MAPA20080626822$aCreación de valor en la empresa | |
| 650 | 1 | $0MAPA20080584771$aDiseño de sistemas | |
| 650 | 1 | $0MAPA20080601492$aEstudios comparativos | |
| 650 | 1 | $0MAPA20080624934$aSeguro de daños patrimoniales | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20080648091$aManning, Harley | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |