Centro de Documentacion de Fundación MAPFRE - Best and worst of brand building web sites, 2008 : property and casualty insurers

MAP20080052263

Best and worst of brand building web sites, 2008 : property and casualty insurers / Ron Rogowski with Harley Manning and Steven Geller. — Cambridge : Forrester Research, 2008

(For Customer experience professionals)

Sumario: The insurance industry features some of the most recognized brand names in the US, like Allstate, Liberty Mutual, MetLife, and State Farm. But how good is the brand experience offered by major insurance Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site Liberty Mutual passed our Brand Image tests, and no site passed our Brand Action tests. To improve the brand experience, insurers need to provide clear policy information and pricing tools and invest in the quality and consistency of their visual designs

1. Empresas de seguros . 2. Imagen corporativa . 3. Internet . 4. Páginas web . 5. Creación de valor en la empresa . 6. Diseño de sistemas . 7. Estudios comparativos . 8. Seguro de daños patrimoniales . 9. Servicio al cliente . 10. Comercio electrónico . 11. Estados Unidos . I. Manning, Harley . II. Geller, Steven . III. Forrester . IV. For Customer experience professionals . V. Title.