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Application prefill increases sales conversion
Recurso electrónico / electronic resource
Section: Electronic documents
Title: Application prefill increases sales conversion / by Chad Mitchell with Benjamin Ensor and Courtney TincherAuthor: Mitchell, Chad ‌
Publication: Cambridge : Forrester Research, 2008Series: (For eBusiness & channel strategy professionals)Notes: Sumario: eBusiness and channel managers across every industry must convert new buyers through the Web, point-of- sale, and call center. Application refill helps insurance companies like GEICO, Allstate Insurance, and Progressive Casualty Insurance improve sales conversion across all channels by reducing data entry and application abandonment executives in other industries should learn from this best practiceMateria / lugar / evento: Empresas de seguros ‌Empresas virtuales ‌Marketing ‌Cadenas de distribución ‌Servicio al cliente ‌Márketing de la empresa de seguros ‌Otros autores: Ensor, Benjamin ‌
Tincher, Courtney ‌
Forrester ‌
Secondary series: For eBusiness & channel strategy professionals ‌Other categories: 217
Rights: In Copyright (InC)