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Zurich joue le multicanal pour devenir l'un des leaders du direct en Espagne

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<title>Zurich joue le multicanal pour devenir l'un des leaders du direct en Espagne</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080126803">
<namePart>Chauvel, Armand</namePart>
<nameIdentifier>MAPA20080126803</nameIdentifier>
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<dateIssued encoding="marc">2008</dateIssued>
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<abstract displayLabel="Summary">Devenue en quelques mois le deuxième acteur du secteur derrière MAPFRE, Zurich a l'intention de lutter sur tous les fronts pour asseoir sa position</abstract>
<note type="statement of responsibility">Armand Chauvel</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080468293">
<name type="corporate">
<namePart>Zurich Insurance Group</namePart>
<namePart>International Division</namePart>
</name>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080591281">
<topic>Grupos aseguradores</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080561482">
<topic>Bancaseguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609320">
<topic>Adquisición de empresas</topic>
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<topic>Perspectivas del seguro</topic>
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<topic>Seguro directo</topic>
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<topic>Mercado de seguros</topic>
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<geographic>España</geographic>
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<classification authority="">20</classification>
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<titleInfo>
<title>L'Argus de l'assurance</title>
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<originInfo>
<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
<identifier type="local">MAP20077100055</identifier>
<part>
<text>28/11/2008 Número 7097  - 2008</text>
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