Case study : New York Life's eBusiness and agents live happily ever after : a revamped eBusiness strategy scores by selling agent appointement
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090056190 | ||
| 003 | MAP | ||
| 005 | 20220901125618.0 | ||
| 008 | 090428s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a20 | ||
| 100 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 245 | 0 | 0 | $aCase study$b : New York Life's eBusiness and agents live happily ever after : a revamped eBusiness strategy scores by selling agent appointement$cby Chad Mitchell with Benjamin Ensor and Courtney Tincher |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aIn 2001, New York Life Insurances Web site, which was intended for communication, education, and service, was not meeting its customers or agents needs. Web analytics showed that customers were trying to use the Web site to connect with agents, yet agents were not receiving quality leads. New York Life crafted a new eBusiness strategy that focused entirely on its agent sales force to sell the agentappointment, generating quality leads at reasonable costs. Along the way, the firm developed a stable of eBusiness best practices around eBusiness strategy, agent adoption, marketing performance, and measurement. Above all, New York Life has proved that the eBusiness and agent channels can work together in a multichannel world | ||
| 610 | 2 | 1 | $0MAPA20080453985$aNew York Life Insurance Company |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080583415$aAgentes de seguros | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080571566$aCasos prácticos | |
| 650 | $0MAPA20080547738$aInternet | ||
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080655785$aTincher, Courtney | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |