Case study : customer centricity drives Esurance's eBusiness strategy
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090056206 | ||
| 003 | MAP | ||
| 005 | 20220901125619.0 | ||
| 008 | 090428s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a20 | ||
| 100 | 1 | $0MAPA20080662745$aMitchell, Chad | |
| 245 | 1 | 0 | $aCase study$b : customer centricity drives Esurance's eBusiness strategy$cby Chad Mitchell with Benjamin Ensor and Courtney Tincher |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor eBusiness & channel strategy professionals | |
| 520 | $aOver the past decade, US direct insurer Esurance has survived the dot-com bubble while carving out a growing share of the auto insurance market. The firm established itself as a viable challenger brand to direct insurance Goliaths GEICO and Progressive Casualty Insurance Company through its customercentric culture, strategy, and operations. Esurance is a recognized leader in Web site customer experience and has increased its market share of online quotes, premiums, and brand awareness. Along the way, Esurance has relied on consistent execution of eBusiness best practices in marketing, sales, and service | ||
| 610 | 2 | 1 | $0MAPA20090013537$aEsurance Inc. |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080595296$aComercio electrónico | |
| 650 | 1 | $0MAPA20080583286$aWebs corporativos | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080571566$aCasos prácticos | |
| 650 | $0MAPA20080547738$aInternet | ||
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080655785$aTincher, Courtney | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 4 | $0MAPA20080655792$aFor eBusiness & channel strategy professionals |