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Case study : customer centricity drives Esurance's eBusiness strategy

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20090056206
003  MAP
005  20220901125619.0
008  090428s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎20
1001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
24510‎$a‎Case study‎$b‎ : customer centricity drives Esurance's eBusiness strategy‎$c‎by Chad Mitchell with Benjamin Ensor and Courtney Tincher
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Over the past decade, US direct insurer Esurance has survived the dot-com bubble while carving out a growing share of the auto insurance market. The firm established itself as a viable challenger brand to direct insurance Goliaths GEICO and Progressive Casualty Insurance Company through its customercentric culture, strategy, and operations. Esurance is a recognized leader in Web site customer experience and has increased its market share of online quotes, premiums, and brand awareness. Along the way, Esurance has relied on consistent execution of eBusiness best practices in marketing, sales, and service
61021‎$0‎MAPA20090013537‎$a‎Esurance Inc.
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080595296‎$a‎Comercio electrónico
650 1‎$0‎MAPA20080583286‎$a‎Webs corporativos
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080571566‎$a‎Casos prácticos
650  ‎$0‎MAPA20080547738‎$a‎Internet
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080655785‎$a‎Tincher, Courtney
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals