Case study : customer centricity drives Esurance's eBusiness strategy

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      <subfield code="a">Over the past decade, US direct insurer Esurance has survived the dot-com bubble while carving out a growing share of the auto insurance market. The firm established itself as a viable challenger brand to direct insurance Goliaths GEICO and Progressive Casualty Insurance Company through its customercentric culture, strategy, and operations. Esurance is a recognized leader in Web site customer experience and has increased its market share of online quotes, premiums, and brand awareness. Along the way, Esurance has relied on consistent execution of eBusiness best practices in marketing,  sales, and service</subfield>
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