Centro de Documentacion de Fundación MAPFRE - Persuasion : the art of influencing people

MAP20090064010

Persuasion : the art of influencing people / James Borg. — 2nd edition. — London [etc.] : Pearson Education, 2007

XV, 267 p. ; 22 cm.

R. 049497 donado por D. Miguel Márquez Osorio

Sumario: The power of persuasion: how empathy and sincerity work wonders for you -- Being a good listener: why listening is so crucial -- Attention please: keepin attention where you want it -- Mind your body language: how to read non-verbal signals from others and send out the risght ones -- Memory magic: the impact of good recall and simple tips to improve your memory -- Make words work for you, the power of psycholinguistics: success can depend on saying the risht thing at the right time -- Telephone telepathy: learn to use the telephone to your best advantage and read situations better -- Negotiating for mutual benefit: understand the psychology involved, to achieve the best possible result -- Difficult people (and their bahaviour): who are they? -- The personality spectrum: how to identify successfully and deal with different 'types'

ISBN 978-0-273-71299-2

1. Comunicación verbal . 2. Persuasión . 3. Oratoria . 4. Técnicas de comunicación . 5. Comportamiento humano . I. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: D198 - 002 — Record number: 047534

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: D198 - 090 — Record number: 049497

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