Engage Gen Y online with social interactivity
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20090083257 | ||
| 003 | MAP | ||
| 005 | 20191202111926.0 | ||
| 008 | 090729s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aEngage Gen Y online with social interactivity$cby Bruce D. Temkin with Andrew Mclnnes and Rachel Zinser |
| 260 | $aCambridge$bForrester Reseach$c2009 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aGen Y is a unique breed. Firms cant interact with these young consumers in the same way they do with older consumers. Thats why Forrester identified four design approaches for reaching Gen Y online: immediacy, Gen Y literacy, individualism, and social interactivity. To examine best practices in one of these approaches social interactivity we examined the online experiences of 20 large companies. Some good social interactivity tactics we found: Zappos.com provides several ways to share product information, Sprint offers forums for product and service suggestions, and Toyota presents customers stories from the road. Customer experience professionals can start infusing social interactivity by identifying the specific paths that Gen Yers take through their sites | ||
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080615338$aSegmentación de mercados | |
| 650 | 1 | $0MAPA20090029804$aGeneración Y | |
| 650 | 1 | $0MAPA20080544348$aJóvenes | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080570286$aRedes sociales | |
| 650 | 1 | $0MAPA20080558956$aInteracción | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 700 | 1 | $0MAPA20090029811$aMclnnes, Andrew | |
| 700 | 1 | $0MAPA20090029828$aZinser, Rachel | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |